DREAM YEAR WEEKEND
January 25-27, 2013 - The Arment Home - Virginia Beach, VA

Join Ben Arment for a 3-day retreat in the seaside city of Virginia Beach, VA. In one, pivotal weekend, you'll learn the principles behind Dream Year and create a custom plan to pursue your dream. You'll discover a proven process, get personal feedback, and connect with other dreamers to share the journey in 2013.

Here's what you'll receive as a part of the experience:

• The entire Dream Year process from start to finish
  (For a comprehensive overview, visit DreamYear.net)
• Opportunity for personal feedback on your dream
• Case studies from successful and failed dreams
  
• Personal milestones for achieving your dream in a year
• New friends who can share the journey with you
  
• Tools for managing the progress of your dream
• Analysis of your dream's history and viability
  
• Ways to overcome the challenges of your industry
• Resources to help guide your journey
  
• Meals listed in the weekend schedule below
• A much-needed getaway in an exciting city

A UNIQUE EXPERIENCE

Dream Year weekends are about more than just content. You're joining a fraternity of friends who will come behind you and champion your cause. You'll learn how to bring your idea to life for sure, but you'll also enjoy off-site meetups and strategic breakfasts on Sunday morning with fellow dreamers in your industry.

SPECIAL GUESTS

Ben Arment leads most of the Weekend's sessions. However, you'll also learn from special guests who are experts in their fields. Pictured below is Nathan Corrona who is the founder and director of Dustbrand Films in Atlanta, Ga.

SCHEDULE

Here's a general schedule for the weekend with included meals:

Friday, January 25

6:00 pm - Introductory Dinner
7:00 pm - Session 1
9:00 pm - Dismiss

Saturday, January 26

8:00 am - Breakfast
9:00 am - Session 2
10:15 am - Break
10:45 am - Session 3
12:00 pm - Lunch
1:15 pm - Session 3
3:00 pm - Break
3:30 pm - Mixer
5:00 pm - Night out on your own

Sunday, January 27

9:00 am - Breakfast Gatherings and Free Time
12:30 pm - Lunch
1:30 pm - Session 4
3:00 pm - Dismiss

LOCATION

Dream Year Weekend in Virginia Beach will be held at the home of Ben & Ainsley Arment. If the gathering grows too large, we'll move into a larger facility. We'll email you the location closer to the event. Either way, you're going to love this city.

DETAILS

Tuition, materials, and meals listed in the schedule are included in the cost of the program. You are responsible for the cost of airfare, hotel and transportation.

Here's some of what the three-day retreat covers:

• Authenticating your dream (tracing its history, assessing your readiness, testing the idea model, raising your capacity, preparing for risk)
• Building your platform (moving from beggar to influencer, finding your audience, trading value for information, becoming an expert in your field)
• Defining your idea model (filtering ideas, determining your sweet spot, finding demand, structuring the concept, building a "Great Group")
  
• Funding your dream (great ideas are spreadsheets with skin on, creating revenue streams, shaping your financial strategy, cost reduction, investors)
• Branding your dream (developing a total user experience, a field guide to designers, developing a communications arsenal, design thinking)
• Creating milestones (executing the idea, working backward from the goal, productivity tools, the sacrificial substitution principle, the order of action) 
• Leveraging influence (if you don't have influence you borrow it, if you already have influence you still borrow it, creating social movements around your idea, networking with leaders who matter, mailing lists, platform)
• Developing partnerships (creating win-wins, the art of negotiation, finding great partnerships, value exchanges, approaching partners, making the ask)
• Rainmaking (sales for people who hate sales, how to put yourself out there, systems that produce revenue, closing deals, invoicing, merchant gateways)
• Shaping an organization (organizational systems, proprietary vs outsourced, contractors versus employees, legal issues, sustainable organizations)
• Positioning yourself (navigating the world of media, agents, publishers, and conference makers, marketing in an over-saturated field, differentiation)
• And much more
  

Questions

1. Which airport should I fly into?

Norfolk International Airport (ORF) is the best option.

2. Which hotel should I stay at?

We recommend waiting to book in the fall for the best rates. Hotels are affordable in Virginia Beach during the wintertime. The Westin Hotel at Town Center is a great inland location. But if you prefer a beach view, the Hilton at Oceanfront is best. You can find some great deals on Hotels.com.

3. Could I share a room or rides with someone?

We'll share attendee information before the event so you can coordinate with other people coming in for the weekend. You could stay at the same hotel, schedule your flights at similar times and share car rides.

4. Is transportation provided?

No, and unfortunately there are no hotels within walking distance to the Arments' home. We recommend renting a car or coordinating with other attendees. Some local hotels offer shuttle services as well.

CANCELLATION POLICY

Tickets are transferable but non-refundable. If you need to transfer your tickets, please email us with the names of those taking your place.

CONTACT US

If you have questions, email Info@DreamYear.net or call (703) 869-9523.